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Home » Entries posted by Lewis Perdue (Page 201)
Stories written by Lewis Perdue
Lewis Perdue is an entrepreneur, technologist, scientist, professor, author, publisher, journalist, and outdoorsman. Click here for more on Lew. Email Lew at: lewis[dot]perdue[at]wineindustryinsight[dot]com

Black Box drives most of Constellation’s sales growth

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1,500 Acres — 1.6 to 2% — of Sonoma/Napa vineyards impacted by wildfires: Vinsight

Source: Vinsight. More data, maps & satellite imagery at the link.

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Help Napa & Sonoma Rebuild: Major Symposium for North Bay Leaders & Doers

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Global tech entrepreneur emerges as white knight to end bitter Sullivan Vineyards bankruptcy

A globally successful technology executive entrepreneur has emerged as a white knight who is expected to make an 8-figure, all-cash offer to settle the bitter and contentious bankruptcy of Sullivan Vineyards by buying the winery and vineyards for an amount sufficient to reimburse all creditors and still leave some equity for the Sullivan family, according […]

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Millennial marketing a misplaced mania? GenX has 50% more bucks to spend (and 20% more than Boomers)

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“Millennial” is too broad a demographic to target. Who you really need to reach are 26-year-old HENRYs

FYI: HENRY = High-Earners-Not-Rich-Yet. Sweet spot= Age 26 Detailed analysis at the source: Unity Marketing

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Wine’s gotta hit this solitary sweet spot or languish with the rest of retail.

Wine’s gotta hit this solitary sweet spot or languish with the rest of retail Source: Nielsen

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The Great Recession: On track to cause as much damage as the Great Depression

Right-click chart to view a larger image. Full analysis here

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Wildfire vineyard damage and smoke taint have growers thinking about crop insurance. This chart & AAWE paper show what you need to know.

Wildfires have growers thinking about crop insurance. This chart and AAWE paper show what you need to know Source: ProAg included in AAWE Working Paper No. 219 – “Insurance for Wine Growers” by Edward J. O’Boyle

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Calif bulk wine mostly in balance: Turrentine

Right-click chart to view a larger image More charts & global outlook at source: Turrentine Brokerage

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