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Lewis Perdue is an entrepreneur, technologist, scientist, professor, author, publisher, journalist, and outdoorsman. Click here for more on Lew. Email Lew at: lewis[dot]perdue[at]wineindustryinsight[dot]com
Women may not always be your best wine buyers. Data says things vary with age.
A long-held maxim in wine marketing is that women are your best customers. However, new data indicates that can be true or false depending on age. Here are four charts looking at that along with competing beverage preferences Greatly enlarged, individual chart images are available to Wine Executive News premium subscribers at this link. Data […]
Suisun/Green Valley vineyards get respect from Napa & seek more distance from Solano Delta grapes
Suisun Valley AVA and Green Valley wine grape growers say their fruit is very different from the rest of Solano County and deserves a lot more respect — especially in prices paid for their grapes. Allied Grape Growers (AGG) agrees and notes that those areas are almost entirely within the North Coast AVA and […]
63 feet of snow! This chart shows just how enormous this year’s drought-busting rainy season in California compares
63 feet of snow in Northern Sierra breaks all-time! Source: National Weather Service via Los Angeles Times
Wine, beer & spirit growth rates all trending downward, but craft still reigns
Sources: Nielsen, Brewers Association
Wine has fewest violations of all alcbevs found by TTB’s 2016 sampling program
Wine has fewest of all alcbev violations found in TTB’s 2016 sampling program Distilled spirits: 87 noncompliance issues in 68 different products. Malt beverage: 72 noncompliance issues in 53 different products. Full results for wine, beer and spirits along with methodology can be found at this link.
2016 World wine production down 3%, US up 10%, global consumption holds steady
Global wine production declined 3.2 % in 2016, down to 7 billion gallons (267 million hectolitres – mhl) from 7.3 billion in 2015 according to an International Organisation of Vine and Wine (OIV)) news conference today in Paris. United States was among the winners with a 10% increase: Wine consumption stood at 6.4 […]
Can wine premiumization succeed at the bottom of the market? (Yes.)
As we see in the graph above (courtesy of Silicon Valley Bank’s Rob McMillan) there can be premiumization opportunities even at the bottom of wine’s pricing segments. In this case, Constellation took the opportunity to premiumize the low end with its Black Box wines as did Delicato with Bota Box. However, without the granularity […]
Premium boxed wines have shocked this low-end price segment into stunning growth
More graphs and analysis at source link: Data: Nielsen. Chart: Silicon Valley Bank
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