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Home » Entries posted by Lewis Perdue (Page 239)
Stories written by Lewis Perdue
Lewis Perdue is an entrepreneur, technologist, scientist, professor, author, publisher, journalist, and outdoorsman. Click here for more on Lew. Email Lew at: lewis[dot]perdue[at]wineindustryinsight[dot]com

Consumers’ Holiday Spending Will Drop A Bit From 2015. Still Way Below Pre-Recession Levels

Source: Gallup

October 19, 2016 | Filed under Daily Data | Read More

If you only have $1.00 to spent on wine marketing, aim at big cities

October 18, 2016 | Filed under Daily Data | Read More

Ste. Michelle Vs Treasury Wine: Corporate Stags Behaving Badly Or A Brilliantly Executed Sucker Punch?

At first glance, the violation of a 31-year-old peace accord between Napa Valley’s dueling stags appears to be a case of two big corporations behaving badly. That is what court documents, most legal sources and winery executives initially told Wine Industry Insight over the past 2 weeks for an article intended for publication last Thursday. […]

October 18, 2016 | Filed under Featured Articles | Read More

Most Millennials Have Installed Ad Blockers (Including Flash, Animations & Auto-run Video)

Source: eMarketer

October 17, 2016 | Filed under Daily Data | Read More

On-Premise (mostly on tap) sales drive craft beer brands. That means that bottled craft thrives in areas where draught beer is most popular.(Think about it)

Read the detailed explanation by Bart Watson, Chief Economist for the Brewers Association

October 14, 2016 | Filed under Daily Data | Read More

Premiumization may a trend, but it doesn’t apply yet to consumers younger than 55

October 13, 2016 | Filed under Daily Data | Read More

Boomers may be on their way out, but they are still your NOW market for wine

October 11, 2016 | Filed under Daily Data | Read More

Here’s why your video ads are a total waste of money!

Source: eMarketer

October 11, 2016 | Filed under Daily Data | Read More

The Fed blames today’s economic mess on Boomers

Source: Federal Reserve via Washington Post

October 9, 2016 | Filed under Daily Data | Read More

This ABV chart of GABF* beers shows the reason craft killed “all day drinking”

Source: Bryan Roth: The Data Behind Your GABF Beer Samples  

October 7, 2016 | Filed under Daily Data | Read More