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Home » Archives by category » Worth A Look (Page 8)

Tasting room shut because of COVID-19? — Use Zoom (or teleconference site of your choice) to hold online tastings.

NOTE: This is NOT an ad or sponsored content in any way by anyone including Zoom.   I mention Zoom because it is widely used and is already installed on millions of computers. Plus there are apps for mobile phones and tablets.   You can have up to 100 participants in the free version — […]

March 16, 2020 | Filed under Worth A Look | Read More

COVID-19 may be hammering winery tasting room sales says WineDirect data

  The Novel Coronavirus looks as if it’s having  a substantial impact on winery tasting room sales.   According to Adrienne Stillman, Marketing Director for WineDirect, “Over the past weekend, we observed a 22% decrease in tasting room sales by volume compared to last month. This confirms the anecdotes we’ve been hearing from wineries: that […]

March 10, 2020 | Filed under Worth A Look | Read More

Consumers find reviewer descriptions unhelpful for wine selection

March 10, 2020 | Filed under Worth A Look | Read More

Wine Industry Insight: Your 98.1% solution — An exercise in meaningless data

Wine Business Monthly’s “95% solution” is a ridiculous distortion of data. The Wine Business Monthly’s 2020 Advertising Planning Guide asserts that: “95% of the 330,155,000 cases of wine produced in the U.S. are made by wineries that read Wine Business Monthly.“ In a previous article we pointed out that their claim could be satisfied by […]

March 2, 2020 | Filed under Effective Advertising,Worth A Look | Read More

How badly do major wine influencers fail? (Hint: Epically)

Source: Wine Opinions via Revolution Algorithms

February 25, 2020 | Filed under Worth A Look | Read More

Napa County information “just trust me” blunder helps promote panic about COVID-19 (novel coronavirus)

  NOTE: Lewis Perdue, the author of this article, is a former Managing Director of MSLGroup/Publicis and has hands-on experience managing crisis communications. He is currently co-principal investigator in a human study approved by the UCSF IRB/Committee on Human Research. He also served for six years as a civilian staffer for a unit of the […]

February 19, 2020 | Filed under Worth A Look | Read More

Wonderful Citrus Secures 846-Acre Bianchi Big Bench in Salinas Valley

  NEWS RELEASE, Feb. 5, 2020 LOS ANGELES, — Wonderful Citrus recently signed a long-term lease on 846 continuous acres within California’s Central Coast region to grow their new brand of Non-GMO Wonderful Seedless Lemons.  The land is being leased from the multigenerational landowners; the Bianchi Family based in Soledad. The Mendrin Group represented the […]

February 5, 2020 | Filed under Uncategorized,Worth A Look | Read More

Wine DTC Hits Record $3.2 Billion in 2019 Amid Slowing Growth

NEWS RELEASE PR Newswire/January 22, 2020   Annual Sovos ShipCompliant Direct-to-Consumer Wine Shipping Report points to slowing channel growth despite prices reaching new highs.   BOSTON, Jan. 22, 2020 /PRNewswire-PRWeb/ — Wineries shipped more than $3.2 billion worth of wine directly to consumers in 2019, according to the latest Direct-to-Consumer (DtC) Wine Shipping Report from […]

January 22, 2020 | Filed under Worth A Look | Read More

SVB Report shows incredible drop in wine DtC growth rate

Source: Silicon Valley Bank State of the Wine Industry Report 2019

January 14, 2020 | Filed under Worth A Look | Read More

Happy Holidays! This will be our last full issue until 2020.

This will be our last full issue until January 2, 2020. We will publish special issues if big news happens. Also, news highlights will be available daily at this Twitter link.

December 24, 2019 | Filed under Worth A Look | Read More