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Keynote Presentation – Effective Advertising – International Bulk Wine & Spirits Symposium 5 Key Rules 1. Stand out with color and design. If you are not IMMEDIATELY eye-catching, standing out in the context of other ads, your add money is wasted. <<—– LOOK at this recent News Fetch page. Which ads immediately stand out? […]
Wine Business Monthly’s “95% solution” is a ridiculous distortion of data. The Wine Business Monthly’s 2020 Advertising Planning Guide asserts that: “95% of the 330,155,000 cases of wine produced in the U.S. are made by wineries that read Wine Business Monthly.“ In a previous article we pointed out that their claim could be satisfied by […]
Click to download PDF: Keynote Presentation – Effective Advertising – International Bulk Wine & Spirits Symposium – Lewis Perdue
Right-click images to enlarge Image Source: Lewis Perdue keynote presentation, 2017 International Bulk Wine & Spirits Show IBWSS 17 runs through today in San Francisco! Grab your Free Pass now!
Comparable Banner Price WBM: Charges separately for Web and email. That more than doubles ad prices WII: One price covers both web and email advertising. Comparisons, below are based on a one-time, one month insertion price and standard horizontal banner NOTE: WII does not recommend the small 468×60-pixel banners used by WBM. Price comparisons, below, […]
The number-one complaint from News Fetch readers comes from animations. We’ve been banning those for new ads and grandfathering them for ongoing advertisers. What’s more, to lower the annoyance factor, the grandfathered ads must make slower transitions and remain static longer. And they animate once and then remain still. Our eventual goal is no animations […]
Sponsored content links are those paid by sponsors and, on Wine Industry Insight, clearly marked as such. (Not clearly marking paid content is misleading and dishonest.) In the daily News Fetch email briefing, sponsored links look like this: or HOW TO MAKE SPONSORED LINKS PAY OFF Write an irresistible headline. Use Sharp […]
And one step on a slippery slope toward being a “made man” (or woman. Financial scribes urged to vie for Diageo Awards The bias may seem subtle and the step toward being a in a corporate pocket one that can be eased away through denial, but both are there. Just as soon as a blogger […]
The following is part 1 of the course materials that I use in my “Communications as Capital” class that I teach in the Sonoma State Wine MBA program. Part 2 is here: A Checklist For Effective Online Advertising Online marketing and advertising offer a lot of advantages over more traditional forms because: Costs are inexpensive […]
The following is part 2 of the course materials that I use in my “Communications as Capital” class that I teach in the Sonoma State Wine MBA program. Part 1 is here: Developing The Effective Online Advertisment Numerous advertising and usability studies have shown that a relatively small number of actions can make the difference […]
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