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1,500 Acres — 1.6 to 2% — of Sonoma/Napa vineyards impacted by wildfires: Vinsight
Source: Vinsight. More data, maps & satellite imagery at the link.
Millennial marketing a misplaced mania? GenX has 50% more bucks to spend (and 20% more than Boomers)
“Millennial” is too broad a demographic to target. Who you really need to reach are 26-year-old HENRYs
FYI: HENRY = High-Earners-Not-Rich-Yet. Sweet spot= Age 26 Detailed analysis at the source: Unity Marketing
Wine’s gotta hit this solitary sweet spot or languish with the rest of retail.
Wine’s gotta hit this solitary sweet spot or languish with the rest of retail Source: Nielsen
The Great Recession: On track to cause as much damage as the Great Depression
Right-click chart to view a larger image. Full analysis here
Wildfire vineyard damage and smoke taint have growers thinking about crop insurance. This chart & AAWE paper show what you need to know.
Wildfires have growers thinking about crop insurance. This chart and AAWE paper show what you need to know Source: ProAg included in AAWE Working Paper No. 219 – “Insurance for Wine Growers” by Edward J. O’Boyle
Calif bulk wine mostly in balance: Turrentine
Right-click chart to view a larger image More charts & global outlook at source: Turrentine Brokerage
Wine Country fires now 100% contained! But what does that really mean? (versus controlled or out?)
Full containment reached on all North San Francisco Bay wildfires “Contained is good. “Controlled” is better. “Out” is best. Scott A. McLean, Deputy Chief, CAL FIRE / HQ, Chief of Information explained the differences in an email to Wine Industry Insight: “A fire is contained when it is surrounded on all sides by some kind […]
North Bay wine economy at bigger risk in wildfire disaster than stated by analysts
A number of bank and other financial analysts have misconstrued the importance of North Bay wine grapes to the overall California wine economy and need to rethink their assessments. A number of those analysts have stated that potential damage to vineyards and wineries is of little concern because — as one bank analyst said, […]
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