Nielsen: Rosé under $7.99: up 55.6%, Avg. Price of wine: $7.03/bottle, $15-$19.99 top price segment gainer

Quick summary: Higher price segments (over $12) up double digits. $15-$19.99 leads all price segments, up 12.2%. Blended blush up 54%. Pinot Noir up 9.2 percent despite highest per-bottle price increase of all wines: $0.26. The average price of a bottle of wine is $7.03, up $0.19. Imports inch down 0.4%.. All blended reds and […]

October 20, 2016 | Filed under Daily Data | Read More

Consumers’ Holiday Spending Will Drop A Bit From 2015. Still Way Below Pre-Recession Levels

Source: Gallup

October 19, 2016 | Filed under Daily Data | Read More

If you only have $1.00 to spent on wine marketing, aim at big cities

October 18, 2016 | Filed under Daily Data | Read More

Most Millennials Have Installed Ad Blockers (Including Flash, Animations & Auto-run Video)

Source: eMarketer

October 17, 2016 | Filed under Daily Data | Read More

On-Premise (mostly on tap) sales drive craft beer brands. That means that bottled craft thrives in areas where draught beer is most popular.(Think about it)

Read the detailed explanation by Bart Watson, Chief Economist for the Brewers Association

October 14, 2016 | Filed under Daily Data | Read More

Premiumization may a trend, but it doesn’t apply yet to consumers younger than 55

October 13, 2016 | Filed under Daily Data | Read More

Boomers may be on their way out, but they are still your NOW market for wine

October 11, 2016 | Filed under Daily Data | Read More

Here’s why your video ads are a total waste of money!

Source: eMarketer

October 11, 2016 | Filed under Daily Data | Read More

The Fed blames today’s economic mess on Boomers

Source: Federal Reserve via Washington Post

October 9, 2016 | Filed under Daily Data | Read More

This ABV chart of GABF* beers shows the reason craft killed “all day drinking”

Source: Bryan Roth: The Data Behind Your GABF Beer Samples  

October 7, 2016 | Filed under Daily Data | Read More