DTC wine free shipping is #1 COVID marketing tactic says #SupportOurWineries

Source: #SupportOurWineries campaign survey of wineries

Previous Daily Data features on the critical value of Free Shipping to DTC

• Nearly 60% of respondents are at least somewhat likely to abandon their cart if free shipping is not offered.

• Wine DTC vendors beware! Free shipping is still the #1 online purchase driver. #2 won’t help you either.