Ad blockers keep at least 40% of U.S. consumers from ever seeing a digital ad

The blocking of mobile ads is soaring. (See second chart, below).

 

Gen Z and Millennials block almost 2/3 of all ads (see chart, below).

 

Only ad-blocker-compliant web sites and email newsletters (such as Wine Industry Insight and its daily News Fetch) allow your message to reach the full audience you are paying for.

 

Source: Adobe/PageFair 2021 Adblock Report