Global Alcohol advertising spend to beat market with 5.3% growth in 2021 as hospitality opens up

Source: Zenith Business Intelligence (Publicis)

NOTE: Wine is not included in the total, above, because its  magnitude more like a rounding error.
At Wine Industry Insight’s request, a Zenith analyst did a deeper dive into their data and determined that wine advertising in the US amounted to US$154 million in 2020, compared to US$2,147 million ($2.1 billion) for beer and spirits. That was termed “pretty small.”

The pathetic nature of wine advertisng in the U.S. could be partly responsible  for its marginalization as an alcoholic beverage. See article link #1, on this page.