Beer likely #1 holiday AlcBev Purchase. But #2 wine will see higher revenues. 5% will be non-alcohol: Nielsen IQ.

Wine – NielsenIQ Expectations for 2021

Sparkling wine (+3.5%) and white wine (+1.3%) outperformed Thanksgiving 2020 levels this year.

Table wine is a top performer during year end holidays, but sparkling wine, specifically French Champagne, is 2.4 times more likely to be purchased during the holiday season than the rest of the year.

Higher end, premium priced wines outperform value wines, and are more likely to be purchased during the year end holidays.