5% = 25% to 95% — How That Affects Your Business Profits.

Source for the above: Bain & Co Prescription for cutting costs.

 

Sources:
1. Company SEC filings.
2. Average customer retention rate by industry — https://www.profitwell.com/customer-retention/industry-rates)
3. Silicon Valley Bank 2021 Direct-To-Consumer Survey
4. Private offering statements

More relevant data at: Future Drinks Expo Presentation
by Revolution Algorithms