99% of organic social posts create almost no engagement (But hang on, there’s an upside)

Source:  VentureBeat

From: VentureBeat — ‘Businesses should not jump to the conclusion that social media marketing isn’t working, however. As with marketing to the “long tail,” businesses that do moderately well with social posts could get great results, and companies should not be put off by the findings, says SocialFlow CEO Jim Anderson.’

‘ “The massive scale of the most successful one percent of posts makes everything else look small by comparison,” Anderson told me. “To use a television analogy, most every show’s ratings look weak if you compare them to the Super Bowl. But that doesn’t mean that everyone else should just give up on creating great programming. And the same is true with social.” ‘