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Premium & discount wine had epic clashes before higher-priced brands took the dominant lead

September 22, 2015 | Filed under Daily Data | Posted by

Screen Shot 2015-09-22 at 5.04.46 AM

Right-click graph to view a larger image. — Note: Premium wine is consider any wine at or above the average equal unit price of the entire wine category as of August 8, 2015

Source: Nik Modi, RBC Capital Markets – Presentation at Wine Industry Financial Symposium