WineWeb Releases Customer Relationship Management Software for Wineries

WineWeb.com adds CRM to its winery services suite, with integration to its e-commerce, wine club and point-of-sale services.

Santa Fe, NM (PRWEB) November 20, 2009 — WineWeb.com announces the release of its Customer Relationship Management (CRM) component, which allows wineries to manage and track their existing customers, as well as their sales pipeline of prospective customers. This component tracks customer communication history, manages assigned tasks across the organization, and allows additional custom fields to be added by customer type. Numerous automated tasks have been included to maintain a complete view of customer interaction. “Our CRM component integrates with our other services, including wine clubs and point-of-sale, to enable multi-user workflow management,” states Ron Kreutzer, Founder and President of WineWeb Enterprises, Inc. “We’re excited about our CRM as it rounds out our services into a complete winery direct sales channel solution,” continues Kreutzer.

The customer relationship management component is suitable for medium-sized wineries and smaller wineries wanting a robust and affordable solution. It leverages all the functionality available in the WineWeb Customer Repository, so wineries can maintain a single set of data. Fully integrated and customizable tools for import, export and reporting are provided. This component is available as a no cost enhancement to wineries using WineWeb’s Premier Bundle or Enhanced Website service.

More information is available at services.wineweb.com.

About The WineWeb:
WineWeb Enterprises, Inc., founded in 1995, was the first winery e-commerce service and continues to deliver innovative, cost-effective winery Internet services, including websites, e-commerce sales processing, point-of-sale, wine club processing, email campaign management and customer relationship management. The robust feature set effectively supports medium-sized wineries, while the value enables smaller wineries to have an integrated direct sales channel solution that they will never outgrow.

WineWeb also maintains the largest online directory of over 35,000 wineries, and provides an online marketplace for consumers and the wine trade to find wine and buy wine online, from over 250,000 wines available direct from wineries and online wine merchants.

For more information, visit www.wineweb.com.