Ad blockers could be losing you more than 1/3 of the customers you want to reach. Scroll down to Daily Data to learn why you should use your own ad blockers to check every site you advertise on!
80% of mobile users will be using ad blockers by Q4 2017 and Millennials are leading the way
Source: Tune via Digital trends
41% of Millennials and 36% of Gen X use ad blockers
Source: Interactive Advertising Bureau