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Ad blockers could be losing you more than 1/3 of the customers you want to reach. Scroll down to Daily Data to learn why you should use your own ad blockers to check every site you advertise on!

80% of mobile users will be using ad blockers by Q4 2017 and Millennials are leading the way

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Source: Tune via Digital trends

41% of Millennials and 36% of Gen X use ad blockers

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Source:  Interactive Advertising Bureau