Not all Millennials are alike. Maybe you should be targeting education and income instead of age.

Not all Millennials are alike. Maybe you should be targeting education and income instead of age.

 

 

Assessing The Credibility of Research

When assessing the credibility of research, look for an explanation of methodology such as this one (below) from Gallup that pertains to the income/education chart, top. The accuracy and reliability of research cannot be ascertained in the absence of methodology.