Pliny The Younger Triple IPA release made $4.88 million impact on Sonoma County this year

Source: Sonoma County Economic Development Board (EDB)

In February 2016, the Economic Development Board (EDB) partnered with Santa Rosa-based Russian River Brewing Company to measure the economic impact of visitors traveling for the annual release of their world-famous craft beer known as Pliny the Younger.

Informed by surveying throughout the two-week event, economic impact analysis found that the total economic impact generated was $4.88 million! This impact is the result of direct tourist spending within Sonoma County and the multiplier effects of that spending on other supply industries. Of the 16,000+ attendees, surveying results indicated that people traveled from 40 states and 11 different countries to sample Pliny the Younger.

View the full Report for additional information on tourist spending, lodging, locations and more!