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If you place an ad on the average web site, you’re wasting 1/4 of your audience to ad blockers. Here’s the bad news and how to beat it.

June 23, 2016 | Filed under Daily Data | Posted by

US Ad Blocking to Jump by Double Digits This Year

Scroll down below graphs for tips on sites where your ad are not blocked

Screen Shot 2016-06-22 at 4.26.26 PM
Source: Source: eMarketer

Screen Shot 2016-06-22 at 4.26.40 PM

 

How to avoid the 25% adblocker penalty

 

 

    • Animations, Flash and auto-running video are the #1 reason for ad blocker use. Don’t prepare ads with them.

    • Even if your ads are compliant, those which are served from third-party advertising sites like DoubleClick/Google and others are blacklisted for annoyance and because they can be security risks.

    • Make sure your ads are placed with a site that complies with ad blocking rules, so all your ads are visible, not blocked. Otherwise, you are getting 25% less for your money. (Or paying 25% more depending on how you choose to look at it.

    • Wine Industry Insight is adblocker-compliant.