Described.responsible.gourmet – That’s To Kalon’s new global address

Even the reknowned To Kalon Vineyard doesn’t have an address. What’s more, a search on mighty Google Maps only pulls up the Robert Mondavi Winery and Opus One.

Suppose, however, you have a less well-known vineyard, hopyard, or other location without a specific address or way off in the boonies on a dirt road with no name.

 

Telling someone where it is could be a hassle. GPS is pretty good, but coordinates are even harder to remember than addresses.

 

What’s more, addresses are essentially non-existent in the developing world which is why what3words has divided the planet into 57 trillion nine-square-meter plots and assigned a unique three-word, easily remembered address.

 

Wine Industry Insight’s global address is: risen.gasp.reply.  What’s yours? Go here to find out: what3words map.

 

This New York Times article dissident.sloth.ploy explains the Mongolian connection.