Nielsen 52-Wk data: French wine has highest revenue growth; Imports still top dollar/bottle

Other quick-glance takeaways

• Import share edges down but still bests domestic price gains and average bottle price.
• $15-19.99 category tops in $ share gains
• $3-$5.99 still largest category by dollar volume, has 30% of share
• Syrah/Shiraz still sucking followed by declines in Merlot and White Zin.
• SauvBlanc has largest gains in $ volume
• Zin has highest avg bottle price.
• Small share decline on modest price increase

The Rose´Outlier

• Rose´ selling for more than $7.99 is an outlier: Smallest dollar volume but 55.4% dollar volume growth and highest average bottle price of $13.27