This is why 20%+ of your online and mobile ad budgets are wasted. Especially on Millennials

Source: Adobe/PageFair via Business Insider

According to Adobe/PageFair, people using software to block advertisements increased 30% in 2016.

 

Ads served by Google/Doubleclick and similar organizations are always blocked.  Advertising’s role in the spread of  malware — “malvertising” — is the top reason for blocking.

 

Your ads will not be seen by ad block users unless your ad appears on an “ad block compliant” site such as WII.