Wine premiumization may not be all it’s cracked up to be

Wine premiumization may not be all it’s cracked up to be

The full article and analysis is available to premium Wine Executive News Subscribers at this link.

• Among the data analysis details in the premium piece:
• Lower price tiers still dominate.
• Middle tier still trumps expensive wines.
• Top-selling varietals also shy away from top price points.
• Most expensive wines still growing fastest — by lowering prices.
• And then there are the blush/rose´outliers.