On-premise table wine revenue gains have been decelerating over the past two years

The overall revenue growth rate of on-premise table wines has been slowly decreasing over the past two years, according to the Nielsen Wine Overview dated Feb. 25, 2017.

 

However, before jumping to conclusions, it’s vital to recognize that — while this view from 10,000 feet can be indicative of a trend — it says nothing about the possible causes and may also fail to reveal opportunities and hazards that can be seen by a more on-the-ground look at the data.

 

Visit Daily Data tomorrow when we will revisit this chart, the data table behind it and see what our on-the-ground data scrutiny reveals.