People are OK with some types of ads, but really hate others. Use those they hate and they will hate you too.

Source: The Nielsen-Norman Company Hated Online Advertising Types

Revised explanations, (reorganized into alphabetical order).

• Autoplay video (with skip)-This video advertisement starts playing automatically when you arrive at a website, followed by video content from the website you are visiting.
• Deceptive links-You reach a website where you need to take an action, such as downloading a file or running a test. Near the links to download are other similar links, which are advertisements.”
• Intracontent (with content reorganization)-As the page loads, the advertisement appears and moves existing content down.
• Intracontent (without content reorganization)-This advertisement appears within the main content of the website.
• Modal-This ad appears on top of a site’s content when you go to the site. The ad must be closed before you can interact with the site content.
• Nonmodal-This ad appears on top of the content as you visit a site, typically in the lower right corner of the page. It stays in place as you scroll through the site.
• Persistent banner (top of content)-This ad appears at the top of the page without blocking content, and stays in place as you scroll. It is locked to the top of the browser window.
• Persistent banner (bottom of content)-This ad appears at the bottom of the page and stays in place as you scroll, locked to the bottom of the browser window.
• Prevideo (no skip)-When you play a video on a website, an advertisement plays first.
• Prevideo (with skip)-When you play a video on a website, an advertisement plays first, which you can skip after 5 seconds.
• Related links-These ads appear at the bottom of an article as related links.
• Retargeting-You shop for an item online. Later, you see advertisements for that same item or company on other websites.
• Right rail-This advertisement is located on the right side of the page.
• Right rail (animated)-The advertisement is located on the right side of the page, and it flashes to get your attention.
• Sponsored social media content-This advertisement appears in your feed on a social media site.