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A one-second delay can kill your online ad conversion rate by 22%

July 26, 2017 | Filed under Daily Data | Posted by

A one-second delay can kill your online ad conversion rate by 22%

This chart is from Lewis Perdue’s Presentation at the International Bulk Wine & Spirits Show which starts today in San Francisco!

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Conversions by people who click on your ad will drop almost 22%  if the resulting landing page is delayed by 1 second
DelaysKillConversionRate

Source: Lewis Perdue keynote presentation, 2017 International Bulk Wine & Spirits Show