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Despite premiumization trend, lower price points still dominate market share

August 24, 2017 | Filed under Daily Data | Posted by

Market Share of wine compared with average eq 750mL price

Right-click chart to view a larger image.

BRIEF HIGHLIGHTS

  • This graph compares the dollar market share for each price segment with the average price per 750mL bottle.
  • The stand-out here is that the $3-5.99 and $9-11.99 price segments appear to make up a large chunk of the dollar market share pie.