Your youngest legal wine drinkers are no longer Millennials – get used to it.

Source: Pew Research Center

The Generation without a label: “Post Millennial? iGen? GenZ?”

Pew came up with “Post-Millennial” and the New York Times tried to crowdsource a name and came up short. Regardless, they are coming of age and their attitudes are very different from Millennials. Better start now to think how you are going to market to them.

This is what an MTV Survey found for names

More relevant links

• What Brands Need to Know about GenZ
• Gen Z is less like millennials, more like those raised during the Great Depression
• Breaking Down the Differences between Millennials and Generation Z
• Looking Past Millennials to Gen Z – or iGen
• How new Generation Z is shaping the restaurant industry
• the “Generational Breakdown”