Wine wins for gifts & special events, but still losing overall preference share

 

Source: Morning Consult:”American Drinking Preferences.” Poll conducted July 17-18, 2018, among a national sample of 2,201 adults (21+). Margin error Plus/minus 2%

More relevant Daily Data charts from Morning Consult:

• Looking closely at how wine is losing the preference race to spirits & beer
• Wine falls to #3 behind beer & spirits when only over-21 adults are surveyed
• If products are more or less equal in quality, Millennials will go for ethical, moral brands