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#1 Reason wine club members quit? They got wine they didn’t like.

October 25, 2018 | Filed under Daily Data | Posted by

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The inability of existing recommendation methods to match customer tastes is the primary cause of wine club churn and revenue loss.

The same recommendation failure is inherently inaccurate for fulfilling the desires for selection and trying new wines. Offering “different” wines or a broader selection is useless without knowing which ones to send