Growth Opportunity: Americans spend about 1/5 of 1% of their annual gifting budgets on wine. Plenty of room to improve.

 

Assumptions:  Gifts would be mostly Off-Premise sales since On-Premise gifting would most likely would be accounted for by BLS under restaurants and bars. According to the bw166 chart on this previous Daily Data, Off-Premise wine comprises of 18% of all alcoholic beverage revenues in 2017.

 

Source: Average annual expenditures and characteristics of all consumer units, Consumer Expenditure Survey,2013-2017