GenX household incomes surpass Boomers. Millennials rapidly catching up.

Source: Pew Fact Bank

 

Note to subscribers: When deciding whether to use any survey as actionable data, you need to look at a variety of factors in order to determine if the results can be relied upon. Click this link to see how to tell if a survey is credible and ethical.

 

The disclaimer from Pew on the chart above is an up-front disclosure of the study’s limitations that should be considered.

 

Many inexpensive surveys are non-probability surveys, which present significant reliability problems. Those include “self-selected” audience members which are Condemned Survey Practices by professional standards.