Desire for healthier lifestyle leads to people drinking less wine

As extensively documented in the SVB 2019 State of the Wine Industry Report, consumers have taken to heart the messages from private and governmental anti-alcohol organizations which have completely repudiated any healthy effects of moderate alcohol consumption.

Source: Danny Brager, Nielsen. Apologies for keystone image: photo taken during presentation Jan. 30 at Unified Wine & Grape Symposium in Sacramento.