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Lewis Perdue is an entrepreneur, technologist, scientist, professor, author, publisher, journalist, and outdoorsman. Click here for more on Lew. Email Lew at: lewis[dot]perdue[at]wineindustryinsight[dot]com
Accurate recommendations can increase sales dramatically.
All current wine recommendation methods fail miserably. That’s why people leave wine clubs or don’t drink it at all because they can’t consistently find wine that they like However, if you the math from the examples below, you can see how decent recommendations can drive sales. Only 7% of people click on a recommendation. But […]
E & I Locations 6. More Phinney business with wine.
Can’t spell Locations 6 without vowels. These two from from Dave Phinney are deep, dark, rich, powerful and delicious! Each is $17.99 at Safeway.
Shannon Ridge Family of Wines Purchases Giannecchini Vineyard
News Release March 4, 2020 Shannon Ridge Family of Wines Purchases Giannecchini Vineyard Lower Lake, CA (March 4, 2020) – Shannon Ridge Family of Wines is pleased to announce the purchase of the long-revered Giannecchini Vineyard. Located in the Talmage Bench AVA in Mendocino County, the 27-acre vineyard is planted with Old Vine Zinfandel, Petite […]
John Ware: New President at Rocky Pond Estate Winery in Washington
News Release March 4, 2020 Rocky Pond Estate Winery Adds Top-Talent to Their Growing Team Industry Veteran John Ware to Take the Reins in 2020 Orondo, WA • Rocky Pond Estate Winery, the up-and-coming Washington producer crafting wines from their beautiful estate vineyards, is announcing a major move to increase its knowledge-base and expertise […]
If Coronavirus Spreads Locally, Most Consumers will avoid restaurants, sporting & social events, vacations & more
Source: Morning Consult
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You’ve got to swallow to experience wine’s complete taste experience
Source: Retronasal perception of odors.
Wine Industry Insight: Your 98.1% solution — An exercise in meaningless data
Wine Business Monthly’s “95% solution” is a ridiculous distortion of data. The Wine Business Monthly’s 2020 Advertising Planning Guide asserts that: “95% of the 330,155,000 cases of wine produced in the U.S. are made by wineries that read Wine Business Monthly.“ In a previous article we pointed out that their claim could be satisfied by […]
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Real Estate
Legacy Family Vineyard, Howell Mtn AVA – Ultra-Premium Organic Cab & Zin, Winery Potential, 2 residences. 33 acres + water.For more information, please click here to contact Robyn Bentley... April 14th, 2021BentleyAd-042121For more information, please click ad to contact Robyn Bentley... April 11th, 2021Winery and Vineyard Real Estate Market Rockin’ & Rollin’ in Southern Mendocino County and Northern Sonoma CountySpecial to Wine Industry Insight By Todd Sheppard, www.TEAMSHEP.com Disclosure: The author is a real estate agent... October 21st, 2019NEW REAL ESTATE COVERAGE: You’re only as far away from dirt as your next glass of wineGrowing up in a farming family, the household mantra to city folk was that, “You’re only as far... September 5th, 2017MORE REAL ESTATE |
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