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Home » Entries posted by Lewis Perdue (Page 118)
Stories written by Lewis Perdue
Lewis Perdue is an entrepreneur, technologist, scientist, professor, author, publisher, journalist, and outdoorsman. Click here for more on Lew. Email Lew at: lewis[dot]perdue[at]wineindustryinsight[dot]com

State of Industry chart shows how the wine industry whizzed away a huge opportunity

Source: Silicon Valley Bank State of the Wine Industry Report 2019

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Pontificis 2017 Languedoc-Roussillon Grenache-Syrah-Mourvedre

Divine! Medium-bodied, intense cocoa and raspberry notes, well balanced and devilishly tasty. $6.99, Trader Joe’s Petaluma. -lp

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Ganau=new email code-revised

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Consumers are on the warpath over personal privacy concerns

You need to know that Calif has put some real teeth in the enforcement Source: Morning Consult California Consumer Privacy Act (CCPA) Basics (pdf)

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WII Subscriber survey and most current subscriber base verification

Subscribership The image, below, is a screenshot of our email server software admin page noting the send in progress indicating a subscriber base on January 10, 2020 of 31,197 Subscriber Demographics Our subscriber survey comes from a direct surveys done in 2012 and 2015 and  mathematical updates done in 2017 and 2018. In 2012, we […]

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Long email subject lines can increase the open rates of your marketing messages

Full PDF and more info at the source: Wine Glass Marketing

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Simi 2017 Sonoma County Chardonnay

Aspires to ordinary; Fails. All sweetness and no acid balance. Not enough fruit to make one think this has been near a grape. $13.99, Sonoma Safeway. -lp

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Radio & Internet desktop use doing OK, but mobile is really murdering dead-tree media and TV

Source: Recode

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Have we reached peak Instagram?

Source: eMarketer

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Rabobank analyst issues warning to AlcBev Industry

  In December 2019, Rabobank Food and Agribusiness Research sent its clients a major research report by Beverage Analyst Bourcard Nesin. The 15-page 2020 Alcohol E-Commerce Playbook is a deep dive into industry data, performance and  outlook.   But, unlike most analyst reports, this one contained “A Final Warning to Beverage Industry Executives.” Nesin told […]

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