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Home » Entries posted by Lewis Perdue (Page 166)
Stories written by Lewis Perdue
Lewis Perdue is an entrepreneur, technologist, scientist, professor, author, publisher, journalist, and outdoorsman. Click here for more on Lew. Email Lew at: lewis[dot]perdue[at]wineindustryinsight[dot]com

Vintage Wine Estates buys Qupé

NEWS RELEASE – Nov 4, 2018 Vintage Wine Estates has purchased the Qupé wine brand. Founded in 1982 by Bob Lindquist, Qupé is internationally recognized for cool-climate, high-scoring Rhône varietals on California’s Central Coast; notably Syrah, Grenache, Roussanne and Marsanne. The name Qupé (kyoo-pay) is taken from the Chumash word for poppy—the California state flower […]

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62% of Americans spend $8 to $15 for a bottle of wine (Only 6% for $21+)

Source: Morning Consult  

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Vintage Wine Estates buys Leslie Rudd’s Distillery No. 209

Acquires brand and inventory of San Francisco distillery founded by Leslie Rudd NEWS RELEASE November, 1, 2018. San Francisco, CA. Vintage Wine Estates announced the acquisition of the brand and inventory of Distillery No. 209. The No. 209 portfolio includes the flagship No. 209 Gin, which has won numerous awards and accolades, along with a […]

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Scientific research reveals why wine ratings and recommendations fail so often

Everyone has a different sense of smell. Taste is mostly determined by smell.       “Each of the individuals examined had a unique genotypic [odor receptor] pattern.” –Menashe et. al,  Nature Genetics A description and a rating will be accurate only if you are  genetically “calibrated” with the reviewer. No smell = no taste. […]

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Big data is so overwhelming that marketers are tossing massive loads of it

Source: eMarketer

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2018 Worldwide wine production rebounds after historically low 2017 vintage – OIV

 2018 vitivinicultural production is third-highest since 2000. Source: OIV news release

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Kuvée brings in $8.25 million before biting the dust at #16 in WineTech funding + Bonus #15 (SevenFifty)

SevenFifty is #15 in WineTech funding, but that profile is a premium-only feature, no free preview.   Redacted content available for premium subscribers. The full chart and additional articles are available to Wine Executive News Premium Subscribers who may  Log-In Here: CCBill premium subscribers, please click this link. Stripe premium subscribers, please click this link […]

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If you’re marketing on Instagram, you’ll find it’s a Millennial hotspot

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66% of wine drinkers find wine descriptions UN-helpful in choosing wine. Only 9% rely on critics

Data from the 2013 Laithwaites Wines Survey, of 1,000 wine drinkers by polling firm, One Poll. (Laithwaites customers were excluded from the survey.) Those taking part said they were relatively well-informed on wine terminology. All the terms used in the survey were taken from the bottles or websites of leading wine brands, or recent reviews […]

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#1 Reason wine club members quit? They got wine they didn’t like.

The same recommendation failure is inherently inaccurate for fulfilling the desires for selection and trying new wines. Offering “different” wines or a broader selection is useless without knowing which ones to send  

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