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Home » Entries posted by Lewis Perdue (Page 181)
Stories written by Lewis Perdue
Lewis Perdue is an entrepreneur, technologist, scientist, professor, author, publisher, journalist, and outdoorsman. Click here for more on Lew. Email Lew at: lewis[dot]perdue[at]wineindustryinsight[dot]com

5 ways new personal data restrictions will negatively impact your marketing, sales, and brand

Get ready! It may be GDPR now, but new regulations in the U.S., or new court decisions and state laws are certain. How the GDPR Will Affect Marketers

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Keynote Presentation – Effective Advertising – International Bulk Wine & Spirits Symposium – Lewis Perdue

Click to download PDF: Keynote Presentation – Effective Advertising – International Bulk Wine & Spirits Symposium – Lewis Perdue

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Wine could rescue supermarkets if they could stop fumbling how they sell it: Billions at risk

More info at source: Rabobank – “Supermarkets Poised to Lose US$ 3.9bn in Annual Alcohol Sales by 2022”

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Vivino surfs to online prominence atop a wave of Euro Cash

While American high-tech venture capital garners most international headlines, Vivino has surfed its way to consumer wine prominence atop a wave of Euro investment that tops $56.3 million.   Other than a UK firm (still bre-Brexit) and unspecified angel-sized contributions from a U.S. fund organized by a group of professional athletes,  the Vivino financial engine […]

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Mediterranean children stopped eating the Mediterranean diet, and now they’re among the EU’s fattest

Source: World Health Organization via Washington Post

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SOMM star sued by Napa Valley event and tour company

  Has SOMM star Dustin Wilson followed his verve across a forbidden legal line with his retail operation and associated businesses?   Napa Valley luxury wine event and tour company founder Mary T. Beller thinks so.   Beller, who owns Verve Wine Country LLC (aka Verve Napa Valley)  has sued Verve Management LLC — owned […]

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Wine club efficiency in British Columbia outpaces U.S. including California

Right-click chart to view a larger image

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Beware “Son of GDPR!” EU privacy czars are crafting something even stricter!

Source: European Commission

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Wine DtC Sales Sources: Internet & Clubs hold steady, events up slightly, but tasting room down 3%, phone off 1%

Wine DtC Sales Sources: Internet & Clubs hold steady, events up slightly, but tasting room down 3%, phone off 1% Right click chart to view a larger image

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The EU’s strict GDPR privacy rules start TOMORROW! These are the items users most want you to delete.

Source: eMarketer via Capgemini

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