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Home » Entries posted by Lewis Perdue (Page 260)
Stories written by Lewis Perdue
Lewis Perdue is an entrepreneur, technologist, scientist, professor, author, publisher, journalist, and outdoorsman. Click here for more on Lew. Email Lew at: lewis[dot]perdue[at]wineindustryinsight[dot]com

Millennials value healthy and sustainable and are willing to pay more for it than any other generation

Source: Nielsen Global Generational Lifestyles Anti-alcohol advocates have ramped up their efforts to demonize all levels of alcohol consumption and, over the past decade, have plastered the media with numerous biased studies, many of them incomplete and poorly done.   Unbiased examinations of the health effects of moderate consumption still indicate that moderate consumers live […]

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Napa is missing a prominent sommelier (and his defunct wine brand and failed shipping service

  Prominent New York sommelier Michael Greenlee has gone missing from Napa Valley along with his failed wine brand, and defunct direct shipping company. Left behind are an unpaid court judgment brought by a former winery client along with a series of unanswered questions, evasive and contradictory statements, claims to a company that does not […]

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Internet users will really hate on you if voice/phone is your only customer service channel

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Craft beer sales grew 16% in 2015, but not every brewer hit a home run

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The glyphosate “study” that plays into Monsanto’s hands

This “study” was promoted in a news release that got picked up by a number of media outlets: Monsanto’s Glyphosate Found in California Wines, Even Wines Made With Organic Grapes   To be sure, there is a legitimate scientific debate right now over the health effects of glyphosate — the main ingredient in Round-Up weed […]

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Beware the “generic” Millennial! They have a lot in common with unicorns, Bigfoot and Loch Nessie

A Millennial is not a Millennial … … is a Millennial … … is not a Millennial … … might be a Millennial. As we mentioned in the last Daily Data article, not all Millennials are alike. That’s like thinking that all dogs are alike or all cars or all wines. That initial mindset means […]

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Not all Millennials are alike. Maybe you should be targeting education and income instead of age.

Not all Millennials are alike. Maybe you should be targeting education and income instead of age.     Assessing The Credibility of Research When assessing the credibility of research, look for an explanation of methodology such as this one (below) from Gallup that pertains to the income/education chart, top. The accuracy and reliability of research […]

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2015 craft beer dollar value up 16%, may exceed California wine by the end of this year

Source: Brewers Association (Data Methodology at this link) The gap narrowed in 2015: U.S. Craft Beer: $22.3 Billion  – Calif Wine: $24.6 billion According to numbers from research firm bw166.com and published in Wines in Vines, 2015 U.S. wine sales totaled $38 billion. Since California Wine Institute data estimates that that California represents 65% of […]

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Here is Bullshit Data to Avoid

This snot-dripping specimen of bull offal reeks with all manner of unsubstantiated, self-aggrandizing language. Further, the bogus nature of this whole farce is evident with but one glance at the proliferation of NON-top-tier wines that dominate its list (at bottom of their “news” release.   SOURCE: Luxury Institute, LLC Luxury Institute, LLC March 22, 2016 […]

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Nielsen: Import dollar volume is 26.6% of US Market, NZ still soaring

 

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