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Home » Entries posted by Lewis Perdue (Page 261)
Stories written by Lewis Perdue
Lewis Perdue is an entrepreneur, technologist, scientist, professor, author, publisher, journalist, and outdoorsman. Click here for more on Lew. Email Lew at: lewis[dot]perdue[at]wineindustryinsight[dot]com

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“Very dangerous” to raise wine prices in ultra-competitive, low-brand-loyalty market — Nielsen

 

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Saving thousands on wine by refusing to shop like the average retail consumer.

  Last year, for the third year in a row, I wasted several thousand dollars trying out new wines for a feature in Wine Industry Insight’s email newsletter that goes to 22,000+ subscribers every day. (News Fetch back Issues here).   So many were so bad, I had to pour them down the drain.   […]

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“Crafty” Carlsberg hitches new strategic corporate strategy to “authentic craft champions.”

     Source: Carlsberg – SAIL22 investor presentation.pdf

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WineDirect Continues To Dismantle Itself – Unloads Telesales/Direct Outbound Unit

This is an issue for Wine Executive News premium subscribers. It contains an article about a WineDirect transaction followed by links to industry data. Wine Executive News subscribers please click here to read the complete article. Not a Wine Executive News subscriber? Subscribe to Wine Executive News now, and get the rest of this original […]

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This the kind of wine Millennials like.

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Wine buyers drinking more craft beer, whiskey and cider. Percent of wine-only drinkers decline.

 

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Craft Beer sales making big gains rising on- and off-premise

 See also: On-Premise Alc Bev Sales Losing Share To Off-Premise

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The evolution of cuisine: First meat. Then cooks. The result? Bigger human brains (Foodies and wine snobs came later).

Source: Nature But meat wasn’t the whole story. Cooking finished the evolutionary process: How raw meat — and our ancestors’ inability to chew it — changed the course of human evolution.

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Ad blockers could be losing you more than 1/3 of the customers you want to reach. Scroll down to Daily Data to learn why you should use your own ad blockers to check every site you advertise on!

80% of mobile users will be using ad blockers by Q4 2017 and Millennials are leading the way Source: Tune via Digital trends 41% of Millennials and 36% of Gen X use ad blockers Source:  Interactive Advertising Bureau

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