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Home » Entries posted by Lewis Perdue (Page 346)
Stories written by Lewis Perdue
Lewis Perdue is an entrepreneur, technologist, scientist, professor, author, publisher, journalist, and outdoorsman. Click here for more on Lew. Email Lew at: lewis[dot]perdue[at]wineindustryinsight[dot]com

Developing The Effective Online Advertisment

The following is part 1 of the course materials that I use in my “Communications as Capital” class that I teach in the Sonoma State Wine MBA program. Part 2 is here: A Checklist For Effective Online Advertising Online marketing and advertising offer a lot of advantages over more traditional forms because: Costs are inexpensive […]

June 10, 2014 | Filed under Effective Advertising,Worth A Look | Read More

A Checklist For Effective Online Advertising

The following is part 2 of the course materials that I use in my “Communications as Capital” class that I teach in the Sonoma State Wine MBA program. Part 1 is here: Developing The Effective Online Advertisment Numerous advertising and usability studies have shown that a relatively small number of actions can make the difference […]

June 10, 2014 | Filed under Effective Advertising,Worth A Look | Read More

NEWS FETCH – June 10, 2014

TOP NEWS Spirits sales in ‘dramatic’ global slowdown Younger consumers being distracted away from wine Food & Bev Account for More Than 13% of May Job Growth AusVintageCEO: US is outstanding opportunity for wine Check out these 13 Aussie wineries looking for US distributors **Sponsored Link* HARVEST 2014/GLOBAL WINE SUPPLY Médoc Properties Devastated By Hail […]

June 10, 2014 | Filed under News Briefs | Read More

Beer & Spirits Consumption Causes Inflation

“Clearly we have uncovered the holy grail of central banking. All the Fed needs to do is raise per capita beer and spirit consumption and our low inflation problem will be solved.” (Wine consumption weakens the relationship.) Source: A New Monetary Policy Target: Per Capita Alcohol Consumption  

June 9, 2014 | Filed under Daily Data | Read More

NEWS FETCH – June 9, 2014

TOP NEWS Naked Wines considers halting “angel” investment scheme SoCal water contractors trying to put Delta landowners out of business? Women smashing wine’s glass ceiling Are You Really Ready To Pitch A Distributor: Here’s the Checklist **Sponsored Link* CALIFORNIA BRIEFS Cucamonga, where the ghosts of wine glory linger Clines honored with conservation award Napa’s Bryant […]

June 9, 2014 | Filed under News Briefs | Read More

US Bulk Wine Exports Soaring

U.S. exports of bulk wine, though still fairly small, have expanded from 50 million liters to 175 million liters since 2003. Bulk wine exports now account for more than 40 percent of total U.S. wine shipments. Changing trade barriers, lower taxes and simplification of import regulations are expected to improve sales opportunities. Source: USDA, Foreign […]

June 8, 2014 | Filed under Daily Data | Read More

NEWS FETCH – June 6, 2014

TOP NEWS Michael Mondavi sells Carneros Winery Restaurant same-store sales growth continues in May Wine Industry Slow to React to Fraudsters Chinese Slowdown Threatens Global Wine & Luxury Boom Rebel Loire Valley winemaker fined two euros Distributor Pitch Checklist **Sponsored Link* CALIFORNIA BRIEFS Artesa vineyard plans near Annapolis shelved L’Aventure Winery in Paso Robles hires […]

June 6, 2014 | Filed under News Briefs | Read More

Increased Export Competition

Although the EU and South America have historically dominated exports of bulk wine, Australia and South Africa have greatly expanded their exports. As a result, their combined market share now accounts for 40 percent, up from only 22 percent a decade earlier. South Africa’s weaker currency has given the country a comparative advantage.Australian exporters are […]

June 5, 2014 | Filed under Daily Data | Read More

What America Drinks

Read the entire article from The Atlantic

June 4, 2014 | Filed under Daily Data | Read More

NEWS FETCH – June 5, 2014

TOP NEWS Winter weather dampened 1Q Restaurant traffic Chinese winery owner buys majority stake in Saint Emilion’s Chateau Trianon Wine + Technology: Four Leaders, One Curveball Portugal’s wine industry struggling for survival Pre-Phylloxera 1863 Port Vintage Goes on Sale Joker dupes shoppers with fake wine labels Are You Really Ready To Pitch A Distributor: Here’s […]

June 4, 2014 | Filed under News Briefs | Read More