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Lewis Perdue is an entrepreneur, technologist, scientist, professor, author, publisher, journalist, and outdoorsman. Click here for more on Lew. Email Lew at: lewis[dot]perdue[at]wineindustryinsight[dot]com
Dining, Other Social Activities Continue To Suffer From Omicron Surge
Source: Morning Consult
Tasting Room Email Captures Mean Substantial Upticks In Web Orders & Club Signups
When an email is captured on the initial purchase in the tasting room, 24% of customers will create a web order and 14% of customers will sign up for a club. Source: Commerce7 – Full 50-page report here
DTC Wine Consumer Preferences Shifting: Commerce7 2021 Databook
NEWS RELEASE January 13th, 2022 The Databook: “The Data That’s Changing Winery DTC,” reveals insightful findings focused on the shift in consumer preferences that defined 2021 and will shape the winery DTC industry for years to come. Over the year, wineries that implemented subscription style clubs saw 48% of members sign up from […]
Here’s how long it’ll take you to get a COVID infection dose based on various types of masks (or lack thereof)
The mask fit is also vital. More on that at the source: Data: CDC. Graphic: San Francisco Chronicle
Headed for Unified? Get an N95: “Because “Cloth masks are not going to cut it with omicron.”
By Lewis Perdue Wine Industry Insight Publisher/Executive Editor and Chairman/Chief Scientist for the Center for Research on Environmental Chemicals in Humans In addition to masks, the Unified Wine and Grape Symposium has added additional set of safeguards for the exhibit hall. Scientific studies prove that the best option for personal safety and […]
Wine exports lost more than $250 million in 2021 thanks to Containergeddon. Overall Ag decreased $2.1 billion.
Source: UC Davis (pdf)
Dry January Movement Grows in 2022; Plans Increase for Non-AlcBev Purchases.
Source: Morning Consult
How to make online ads pay off for you.
Keynote Presentation – Effective Advertising – International Bulk Wine & Spirits Symposium 5 Key Rules 1. Stand out with color and design. If you are not IMMEDIATELY eye-catching, standing out in the context of other ads, your add money is wasted. <<—– LOOK at this recent News Fetch page. Which ads immediately stand out? […]
CAWG President John Aguirre to Step Down After 12 Years
NEWS RELEASE SACRAMENTO, Jan. 6, 2022 – The California Association of Winegrape Growers (CAWG) announced the planned departure of its president, John Aguirre, effective May 31, 2022. He started with the association on June 1, 2010. “Leading CAWG has been a dream job,” Aguirre said. “I’ve had the privilege of working for outstanding […]
Consumer confidence mostly unfazed by Omicron surge
Source: Morning Consult
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