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Key motivations for purchasing lower-alcohol wine: Perceived health, control and taste benefits. Source: Wine Intelligence
Source: Morning Consult
Source: Morning Consult
Source: The Economist
Wineries regularly lose a huge amount of the effort and money they put into growing their wine clubs when members disappear. Source: 2021 SVB Annual Direct-to-Consumer Wine Report
Source: Zenith Business Intelligence (Publicis) NOTE: Wine is not included in the total, above, because its magnitude more like a rounding error. At Wine Industry Insight’s request, a Zenith analyst did a deeper dive into their data and determined that wine advertising in the US amounted to US$154 million in 2020, compared to US$2,147 million […]
The premium version of this article contains links to two complete real estate appraisals. It also has 25 additional complete bankruptcy court and other relevant documents. This is a follow-up to our May 18 article: “Unusual court proceedings mark bankruptcy auction for Rabbit Ridge Winery property scheduled for June 10 auction.” […]
Source: 2021 SVB Annual Direct-to-Consumer Wine Report
Source: Morning Consult
Source: The Economist