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The News-less “News” Release
News releases don’t have to be nauseatingly arrogant to be worthless. All it takes is the ability to bury the news at the bottom of a textual avalanche of wandering prose. This release has the usual self-congratulatory mentions embedded in a lot of verbiage that failed to address the basic question: Why should the reader […]
News Should Be Free – Stop This Wanting To Be Paid BS!
This is a revised version of an article originally published on Feb. 14, 2014 titled, “Just Like Quality Wine, Quality News Is Not Free“ I occasionally get emails from News Fetch subscribers wondering why there are so many advertisements. Or why there are some articles that they must pay extra for. The answer is […]
Facebook & Email Spying: People Will Hate You If You Secretly Mess With Them
People will hate you if yousecretly mess around with them: Internet outraged by Facebook’s ‘creepy’ mood experiment Don’t Be A Mail Chump People also don’t like to be spied upon. All of those email services like Mail Chimp. Constant Contact etc, contain undisclosed spyware that allows the sender to determine the recipient’s user behavior starting […]
Corporate Awards & Prizes: Subtle Ways Of Biasing Media Coverage
And one step on a slippery slope toward being a “made man” (or woman. Financial scribes urged to vie for Diageo Awards The bias may seem subtle and the step toward being a in a corporate pocket one that can be eased away through denial, but both are there. Just as soon as a blogger […]
When Company Blogs Slide Into Sales Brochure-land
A lot of company blogs offer good solid information. But when they begin to read like a sales brochure, they lose credibility and readership. To qualify as a solid article rather than a thinly disguised advertisement the post should: Get to the point. Avoid basing the entire article on YOU. Remember that the article should […]
Worst New Web Site Remake Of The Year (So Far)
Long, ALL CAPITAL LETTER headlines are inherently harder to read. Every article block looks like every other one. No dates with articles. Lack of visual cues for scanning. People are in a hurry. They scan web pages quickly for new and/or interesting information. If they don’t find it, they’re gone. This is most crucial for […]
Just Like Quality Wine, Quality News Is Not Free
I occasionally get emails from News Fetch subscribers wondering why there are so many advertisements. Or why there are some articles that they must pay extra for. The one, true answer is that without advertisers, the result in wine news would be the same as in the larger world of journalism as a whole as […]
A Journalist’s View Of Those Slick Emailer Services
You know them as Vertical Response, Mail Chimp, Constant Contact and more. They may be a good way to send chatty newsletters to your wine club or other mailing list, but they hurt you in a lot of ways and they really don’t work for getting news to journalists. Put The Important Items First First […]
Good Gawd Almighty! Get To The Point
This is supposed to be a NEWS release about NEW people. Instead, it wanders all around Hell and gone with non-sequiturs and touchy-feely, sorta-visionary-like things that maybe are supposed to give some context of some sort. But all it does is bury the real news and deprive the people involved of respect and the day […]
Use Sharp Headlines To Hook Readers – Or Else
I just sent an email to a very talented blogger who often buries some very good stuff. This is an expansion of that email I just sent. Dear [Blogger]: You write some great stuff. I’d like to use more of it. But many of your headlines are not descriptive. You need to grab readers […]
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