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NEWS RELEASE April 10, 2012 The McWilliams family, owners of Arista Winery on Westside Road in the Russian River Valley have purchased of the historic 74-acre Martinelli Road Vineyard. Planted to 5 acres of Zinfandel, 10 acres of Chardonnay and 3 acres of Pinot Noir, the vineyard site has been continuously farmed since the […]
I got a news release today (below) from the California Association of Winegrape Growers (CAWG) about a law that is supposed to help growers make sure they get paid for their grapes. Despite all the gloss, sparkling smiles, glitter, and luxury European sedans that cost more than the GNP of most African nations, the wine […]
The link, below, leads to an excellent article by a PR professional and is written for PR professionals who want to live up to the “professional” part. 7 Tips for Writing Headlines That Pop in a Journalist’s Inbox This is by Andrew Hindes, president of The In-House Writer, a Los Angeles-based PR and marketing copywriting […]
NEWS RELEASE United States Department of Agriculture National Agricultural Statistics Service Cooperating with the California Department of Food and Agriculture SACRAMENTO – California’s 2011 crush totaled 3,874,146 tons, down 3 percent from the 2010 crush of 3,986,314 tons. Red wine varieties accounted for the largest share of all grapes crushed, at 1,920,036 tons, down 6 […]
Franson and Posert introduce Spinning the Bottle Again, an updated and revised version of seminal how-to book on wine public relations Napa Valley, Calif. — Paul Franson and Harvey Posert have introduced Spinning the Bottle Again: More strategies, tactics and case studies of wine public relations, a heavily updated and revised version of the seminal […]
The U.S. is living in the past. 2002 to be exact, this according to an analysis from The Economist based on data from the International Monetary Fund and the OECD (Organization for Economic Cooperation and Development). “The Economist has constructed a measure of lost time for hard-hit countries. It shows that Greece’s economic clock has […]
Herewith an email from Rob Arnold, Founder of Chandelle Winery. Reprinted by permission. Lew, I noted one of your links today to the subject ‘Tastes Changing.’ Yep. Here’s what we have found developing over the past 3 years in the Tasting Room as the Boomer generation fades. 1. No one buys wine for aging any […]
As someone who has worked for Cooperative Extension (as a student at Cornell), I’ve got a pretty good idea of just how vital this information is … and how hard it is to collect. Input from wine industry professionals is needed to help UC Davis identify and address your concerns more effectively. Please complete the […]
But doesn’t succeed. Below is a letter sent out by Tom Thornhill, CEO and President, and David Simpson, Vice President of National Sales Dear Valued Customers and Distributor Partners, We have business news to share with you that reflects progressive developments for the Mendocino Wine Company (MWC). Effective January 20, 2012, Tom Thornhill, Chairman […]
Once you lose the public battle over the benefits of moderate consumption, all you have left is an end game over taxes, minimum prices and alcohol as the evil in every social ill. After you lose the battle for public opinion over the beneficial effects of moderate alcohol consumption, then you have conceded the debate […]