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Home » Archives by category » Daily Data (Page 108)

China’s fast expanding wine-growing regions are mostly north of Beijing.

Source: ABC (Australia)

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2019 – This is the year that Millennials become America’s largest generation!

Source: Pew research: Projected population by generation

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These 5 things cause US Internet Users to Distrust a Brand Most

Source: Jebbit via eMarketer

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Growth Opportunity: Americans spend about 1/5 of 1% of their annual gifting budgets on wine. Plenty of room to improve.

  Assumptions:  Gifts would be mostly Off-Premise sales since On-Premise gifting would most likely would be accounted for by BLS under restaurants and bars. According to the bw166 chart on this previous Daily Data, Off-Premise wine comprises of 18% of all alcoholic beverage revenues in 2017.   Source: Average annual expenditures and characteristics of all […]

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Why Santa Can’t Send You Christmas Spirit(s)

Source: Rabobank

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Opportunity, Part 1: Wine needs to ramp up On-Premise sales – Gets a smaller % than beer and spirits

Source: bw166

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Brands VASTLY underestimate the damage of a negative consumer experience

Source: InMoment: 2018  Customer Experience Trends Report

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This map shows you the location of every craft brewery in the U.S.

Interactive map at the source: Brewers Association

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Total California wine shipments drop

Source: Gomberg-Fredrikson via Jeff Bitter, President, Allied Grape Growers – Presentation made to San Joaquin Valley Winegrowers Association, November 28, 2018

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Social pressure makes honest wine opinions difficult, especially online

Source: Journal of Consumer Psychology

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