If you’re marketing on Instagram, you’ll find it’s a Millennial hotspot

October 29, 2018 | Filed under Daily Data | Read More

66% of wine drinkers find wine descriptions UN-helpful in choosing wine. Only 9% rely on critics

Data from the 2013 Laithwaites Wines Survey, of 1,000 wine drinkers by polling firm, One Poll. (Laithwaites customers were excluded from the survey.) Those taking part said they were relatively well-informed on wine terminology. All the terms used in the survey were taken from the bottles or websites of leading wine brands, or recent reviews […]

October 26, 2018 | Filed under Daily Data | Read More

#1 Reason wine club members quit? They got wine they didn’t like.

The same recommendation failure is inherently inaccurate for fulfilling the desires for selection and trying new wines. Offering “different” wines or a broader selection is useless without knowing which ones to send  

October 25, 2018 | Filed under Daily Data | Read More

Churn, churn, churn: Wine clubs hemorrhage members (and their money) BIG-time every 2.5 years (on average)

Wineries work hard to develop their clubs which provide valuable DTC income, but … … With few exceptions, the life of a club member is about 2.5 years (give or take).

October 24, 2018 | Filed under Daily Data | Read More

Constellation Brands: Beer soars; spirits steady; wine slides

October 23, 2018 | Filed under Daily Data | Read More

62% of Americans prefer beer & spirits. #1 reason? It’s too hard to find a wine that they like

#2 Reason: Unpopularity breeds aversion — It matters to share with friends. Source: Wine & Viticulture Journal Source: Gallup

October 22, 2018 | Filed under Daily Data | Read More

#1 Terlato Top Ten wine carries the name of a political group which was oft-cited in the most recent Supreme Court battle.

Source: Shanken News Daily The current (and controversial) Federalist can be accessed here

October 19, 2018 | Filed under Daily Data | Read More

Members of GenZ may turn out to be poor prospects for wine, beer & spirits marketers

Graphic by Wall Street Journal

October 18, 2018 | Filed under Daily Data | Read More

Vermont leads nation in per capita craft breweries

Right-click map to view a much larger image. Source: Brewers Association via VinePair

October 17, 2018 | Filed under Daily Data | Read More

Gen Z! That’s what you call the post-Millennial Generation now coming of legal drinking age

Right-click chart to view a larger image

October 16, 2018 | Filed under Daily Data | Read More