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ALSO SPONSORED BY:
Wine Industry Insight |
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Source: eMarketer
BRIEF HIGHLIGHTS Notice: from left to right you see the price segments increasing, with the average of each price segment represented by the orange bars. The main highlight in this graph is the drop in price (green line) for the $12-14.99 price segment, and the increases in the $15-19.99 and >$20 price segments.
Graphic via: Restaurant News
BRIEF HIGHLIGHTS This graph compares the dollar market share for each price segment with the average price per 750mL bottle. The stand-out here is that the $3-5.99 and $9-11.99 price segments appear to make up a large chunk of the dollar market share pie.
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