Millennials value healthy and sustainable and are willing to pay more for it than any other generation

Source: Nielsen Global Generational Lifestyles Anti-alcohol advocates have ramped up their efforts to demonize all levels of alcohol consumption and, over the past decade, have plastered the media with numerous biased studies, many of them incomplete and poorly done.   Unbiased examinations of the health effects of moderate consumption still indicate that moderate consumers live […]

March 30, 2016 | Filed under Daily Data | Read More

Internet users will really hate on you if voice/phone is your only customer service channel

March 29, 2016 | Filed under Daily Data | Read More

Craft beer sales grew 16% in 2015, but not every brewer hit a home run

March 28, 2016 | Filed under Daily Data | Read More

Beware the “generic” Millennial! They have a lot in common with unicorns, Bigfoot and Loch Nessie

A Millennial is not a Millennial … … is a Millennial … … is not a Millennial … … might be a Millennial. As we mentioned in the last Daily Data article, not all Millennials are alike. That’s like thinking that all dogs are alike or all cars or all wines. That initial mindset means […]

March 27, 2016 | Filed under Daily Data | Read More

Not all Millennials are alike. Maybe you should be targeting education and income instead of age.

Not all Millennials are alike. Maybe you should be targeting education and income instead of age.     Assessing The Credibility of Research When assessing the credibility of research, look for an explanation of methodology such as this one (below) from Gallup that pertains to the income/education chart, top. The accuracy and reliability of research […]

March 24, 2016 | Filed under Daily Data | Read More

2015 craft beer dollar value up 16%, may exceed California wine by the end of this year

Source: Brewers Association (Data Methodology at this link) The gap narrowed in 2015: U.S. Craft Beer: $22.3 Billion  – Calif Wine: $24.6 billion According to numbers from research firm bw166.com and published in Wines in Vines, 2015 U.S. wine sales totaled $38 billion. Since California Wine Institute data estimates that that California represents 65% of […]

March 23, 2016 | Filed under Daily Data | Read More

Nielsen: Import dollar volume is 26.6% of US Market, NZ still soaring

March 22, 2016 | Filed under Daily Data | Read More

Web visitors hate these ads with a passion

March 20, 2016 | Filed under Daily Data | Read More

“Very dangerous” to raise wine prices in ultra-competitive, low-brand-loyalty market — Nielsen

March 17, 2016 | Filed under Daily Data | Read More

“Crafty” Carlsberg hitches new strategic corporate strategy to “authentic craft champions.”

     Source: Carlsberg – SAIL22 investor presentation.pdf

March 16, 2016 | Filed under Daily Data | Read More