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Wine Industry Insight |
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Recent rains in California have had little effect on the Extreme Drought other than a tiny improvement over last week. As the table, below, indicates all drought categories remained the same except for D2-D4 which dropped about 2%.
Source: Ipsos Millennial Social Influence Study via Mashable
Source: VentureBeat From: VentureBeat — ‘Businesses should not jump to the conclusion that social media marketing isn’t working, however. As with marketing to the “long tail,” businesses that do moderately well with social posts could get great results, and companies should not be put off by the findings, says SocialFlow CEO Jim Anderson.’ ‘ “The […]
Source: Journal of Wine Economics Volume 9, Number 2, 2014, Pages 115–134 doi:10.1017/jwe.2014.9 “The key conclusions from the study are that for non-expert wine consumers (1) there is no relationship between intrinsic wine character and enjoyment (individuals rated the same wines quite differently), and (2) price influences both appreciation of wine and Willingness To Pay […]
Source: Adobe via eMarketer full article and analysis here
3/4 Of Wine In The US Has NEVER Been Rated By Critics Source: Wine Industry Insight, Click For Full Analysis
Food And Beverage Have Low Alignment Alignment Doubles Composite Share of Wallet Alignment Shows Even Better Share of Wallet Increases For Food And Beverage Source: Gallup Brand Alignment and wallet share
Source: Chartbeat via DigiDay (Click for entire article)
Source: comScore via Statistica
Source: Distilled Spirits Council of the United States, Annual Industry Review 2013