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ALSO SPONSORED BY:
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Source: Morning Consult
Source: Pew Research Center
Key motivations for purchasing lower-alcohol wine: Perceived health, control and taste benefits. Source: Wine Intelligence
Source: Morning Consult
Source: Morning Consult
Source: The Economist
Wineries regularly lose a huge amount of the effort and money they put into growing their wine clubs when members disappear. Source: 2021 SVB Annual Direct-to-Consumer Wine Report
Source: Zenith Business Intelligence (Publicis) NOTE: Wine is not included in the total, above, because its magnitude more like a rounding error. At Wine Industry Insight’s request, a Zenith analyst did a deeper dive into their data and determined that wine advertising in the US amounted to US$154 million in 2020, compared to US$2,147 million […]
Source: 2021 SVB Annual Direct-to-Consumer Wine Report
Source: Morning Consult